Social Media Marketing

Remember when people debated the merits of social media marketing? Some people wondered if it was “a fad,” and whether it was a waste of time as a tool for business.

Nowadays, that debate is dead - and social media won.

Social media marketing is a tool for product announcements, customer engagement, customer service, review generation, e-commerce transactions, retargeting, general research, and much more. But perhaps most importantly, social media networks offer something that is unprecedented in the history of marketing.

Production AND distribution.

Think about it…

When you look at traditional forms of offline media (TV, radio, billboards, transit, print), you had to produce the creative, and then you had to pay for distribution in a separate transaction. Conversely, social media provides a solution for creative production, and mass global distribution to highly targeted communities.

So what do you need from a social media marketing team managing your communities and channels? You need thoughtful strategy governed by data.

When you are planning a social strategy, there is no shortage of information to guide your plan. Everyone has access to tools that uncover search volume, hashtag usage, and social analytics that are broken out by geography, interest, and demo.

The real question is this: What are you going to do with this information?

Consultus Digital is the premier social media marketing agency in Toronto, with decades of experience planning and executing strategies for a wide range of businesses, across a diverse range of industries. In order to create engaging social channels, it’s important to create a foundation that will lead to success.

RESEARCH & PLANNING

• Who are you trying to engage?
• Where are these individuals located?
• What are the common interests amongst these group(s) of people?
• Which of these interests is generating the most search volume and hashtag usage?
• Who are the “thought leaders” in this space?
• What are your in-house resources?
• How will your social strategy complement your other digital efforts?
• What is your competition doing on social? And what topics are they covering?

STRATEGY

• Which social channels do you want to leverage?
• What’s the optimal frequency of posting?
• What’s the best time of day to post across each channel?
• Who responds to public comments and reviews?
• How will you leverage social advertising to maximize the reach of your content?
• Who manages those paid Ads?
• How will you test the performance of your Ads?
• What KPI’s are being set to gauge performance?

EXECUTION & REPORTING

Once the plan and strategy is complete it’s all about sticking to the production schedule, and tracking preset KPI’s through analytics.

The marketplace is fluid and things change very quickly. So it’s important to have a skilled and experienced hand at the wheel of your social channels.

If you're looking for an experienced social media marketing agency in Toronto, and want to talk about how we can create a customized plan to achieve your business' digital goals, we want to hear from you!